DiS was founded in 2020 by Lori Dennis after 30 years of experience in the insurance industry. DiS focuses on addressing the needs of small businesses by evaluating the unique requirements of each business.
Our agents are well versed in all types of insurance, employee benefits, and human resource support. We’ll take the time to hear your concerns and find a creative, efficient solution to best serve you.
Lori started her insurance career as a receptionist at an independent agency when she was just 19 years old. She quickly became a licensed insurance agent and moved through several positions in the company. Throughout her journey, she aspired to own an agency of her own one day, and after 20 years in the industry, Lori began researching and formulating her plan.
During an unprecedented year, 2020, Lori decided to act on her dreams and founded Dennis Insurance Solutions in Ocala, FL. As the owner and producer, she handles sales, training, and general management of the agency. She also maintains a 2-20 Property/Casualty Agent License, 2-14 Life/Annuities License, and a 2-40 Health Insurance License in the State of Florida. The National Alliance has designated Lori as a Certified Insurance Counselor (CIC).
Dennis Insurance Solutions was founded to help small businesses. Lori is passionate about finding creative ways to make small businesses more efficient, including her own. She prides herself on her ability to build relationships and find unique solutions to serve each small business.
When not talking insurance, Lori is grateful for her family, including her son and golden retriever Wilson. She relaxes by having a spa day, watching her son's football and baseball games, and spending time with her girlfriends.
Steve Ruef, an Ocala native, is an Associate Agent at DIS. He helps individuals, families, and small businesses find the right health and life insurance coverage for their needs. Steve has been helping people navigate healthcare coverage for over 30 years and is licensed in Florida, Texas, Alabama, and Georgia.
As a colon cancer survivor himself, Steve is passionate about empowering others to take control of their health with proactive care. After watching healthcare costs increase while focusing on emergency coverage, Steve devoted himself to matching people with customized, practical health coverage within their budget.
Steve is grateful for his religion, family and friends, and the ability to help others in their everyday lives. When he's not working, you can find him spending time with his wife Lisa, or relaxing out on the golf course.